Real Business Guidance for Working Doulas
One of the most rewarding aspects of our profession is the opportunity to engage with expectant individuals, families, and other birthing professionals, learning from them and sharing our passion. Baby and birth fairs are unique platforms for such interactions, providing us with the chance to… read more
Protect yourself from doula scams by establishing clear boundaries, recognizing warning signs, and employing strategies that prioritize both your emotional well-being and the integrity of your profession.
Doulas are often trying to think about how they can attract potential clients and get them to their website. One way that you could consider doing this is with a lead magnet. A lead magnet is an incentive offered to potential clients in exchange for… read more
1. Identify Your Niche & Target Market Identifying your niche and target market is an essential part of setting up your doula business. Believe it or not, not every pregnant person is your ideal client and it’s important to narrow down your target audience. To… read more
Knowing how to be a doula is not the same as knowing how to get hired as a doula. If you do not know how to sell yourself, you can’t get doula clients or earn a living. Get training in this area if you… read more
One skill that doulas are really good at is helping people take the complex choices involved in birth and distill them into a comprehensive and readable document, known to many as a birth plan. Doulas pride themselves on being evidence-based and non-judgemental. They have experience… read more
Whether you’re a new doula or an established doula – you probably think about how to find new clients. Unlike other businesses, where you can keep the same clients on an ongoing basis, our doula clients only have so many babies, so we have to… read more
One way that I often talk about finding clients is to use local bulletin boards, forums, and Facebook groups. Join all the hyperlocal groups you can. Frequently, at least once a week, scan for pregnancy and birth-related questions that you can help answer. Erica posts… read more
One of the ways that you can increase the number of clients that you get is to increase knowledge about doulas in general. Basically, the more people know about doulas, what they do, and where to find them, the more doulas will be hired. Certainly,… read more
You might be tempted to blow off social media as just a gimmick or something that you don’t need to fill your available spots or classes. Maybe you think it’s just for ____ people. (Whatever that is…) The truth of the matter is that you’d… read more
Towards the end of November, and sometimes into early December, you have three distinct sales time periods in the United States. Before we talk about how to use these in your doula business, let’s talk about where they started and when. The first is Black… read more
Every year the first week in August is declared World Breastfeeding Week. This is a time for families and professionals to gather in celebration of breastfeeding. It’s also a great time for education and this may be used as a chance for you to help… read more