Real Business Guidance for Working Doulas
What is digital clutter? If I were to ask you to define clutter, you’d probably think about that junk drawer in your house, or a shelf of knick-knacks that sits around collecting dust, or that collection of massage tools in your birth bag that you… read more
One of the most frequently asked questions I get is whether or not you can find enough clients to make it as a doula. I think people are surprised when I respond with something like this: If you’re willing to put in the time and… read more
by Connie Sultana, LCCE, CD(DONA), BDTCD(DONA) I am hoping you will add ideas to this so that we are able to offer doulas as comprehensive as possible preparation for providing virtual support when in-person support is absolutely not an option. In Northern California, USA, most… read more
When conjuring up images of childbirth education people often think about very antiquated ideas. The past 20 years have seen an incredible change in childbirth education. You’ve seen it move from largely independent to being a mixture of independent educators and hospital-based educators. You’ve seen… read more
One of the things that you probably haven’t been using wisely enough is the doula resource list. In fact, this is your secret weapon. In short, a doula resource list is going to be a collection of categories of specialties and subspecialties that might be… read more
Scheduled send and similar types of programs that allow you to put items in your email inbox back in your inbox at a specific time are great time and sanity savers. I’d like to show you some ways that they are beneficial in your business…. read more
You might be tempted to blow off social media as just a gimmick or something that you don’t need to fill your available spots or classes. Maybe you think it’s just for ____ people. (Whatever that is…) The truth of the matter is that you’d… read more
I don’t think anyone would argue that setting goals is necessarily a bad thing, but when you’re running a doula business, you might not think of it as goal setting. The more I talk to doulas about their business, the more I hear really, really… read more
It’s become really popular to choose a word to guide you in the coming year. Think of this as a simplified way to remind yourself of what your goals are for the upcoming period of time. Many people have embraced this is all aspects of… read more
Towards the end of November, and sometimes into early December, you have three distinct sales time periods in the United States. Before we talk about how to use these in your doula business, let’s talk about where they started and when. The first is Black… read more
Every November is Prematurity Awareness Month. This is largely sponsored by the March of Dimes and is a worldwide event. Many cities wind up doing things to honor this awareness month like turning bridges and buildings purple, one of the signature colors of the March… read more
Every year the first week in August is declared World Breastfeeding Week. This is a time for families and professionals to gather in celebration of breastfeeding. It’s also a great time for education and this may be used as a chance for you to help… read more