One of the things that doulas often do is focus on how to get new clients. This is certainly an important part of the doula business. Our business model is unique in that our clients only use our services for short periods of time and… read more
Building a Doula Email Marketing List
This post contains affiliate links, so I may earn a small commission when you make a purchase through links on the site at no additional cost to you. Everyone is busy talking about social media as a way to build awareness and a brand for your doula business…. read more
QR Codes and Near Field Communication Technology Ideas for Doulas
Innovative Takes on Business Cards for Doulas You may have heard that I’m a big fan of business cards. I still believe that our traditional business card is very important in the doula business world. Just imagine when an obstetrician or midwife looks at you… read more
Getting Paid as a Doula Using FSA or HSA Funds
Many people in the US have healthcare savings accounts (HSA) or flexible spending accounts (FSA). These are special, pre-tax savings accounts with funds that are dedicated toward specific healthcare needs. HSA and FSA can be funded in a couple of ways: Getting paid with FSA… read more
Ways to Fund Doula Training
If you are thinking about taking a doula training but are holding back due to money, consider that you may not be thinking of all the ways that you can potentially pay for it. There are various ways that you can fund your doula training…. read more
11 Ways to Say “Thank You” As a Doula
One of the most powerful phrases is “thank you.” With those two words, you can express appreciation for a kind gesture or service someone has done for you. These words have the power to make someone’s day. As a small business owner, saying thanks is… read more
8 Ways to Do Local SEO Without Building Content
Local search engine optimization (SEO) is a crucial component of any doula business. You don’t want to attract just any families, you want to attract families who are in your doula service range. If you want to win at local SEO, but you don’t want… read more
Sales Skills for Doulas
Knowing how to be a doula is not the same as knowing how to get hired as a doula. If you do not know how to sell yourself, you can’t get doula clients or earn a living. Get training in this area if you… read more
5 Keys to Success in a New Doula Business
Starting a business is a huge undertaking. It’s important to have a great idea, but you also need to execute that idea and turn it into a successful business. It takes a lot of hard work, dedication, and resilience to make a startup succeed. Here… read more
Birth Planning Outside of Doula Clients
One skill that doulas are really good at is helping people take the complex choices involved in birth and distill them into a comprehensive and readable document, known to many as a birth plan. Doulas pride themselves on being evidence-based and non-judgemental. They have experience… read more
Nine Tips for Naming Your Doula Business
One of the things that you may be thinking about is, what you call your doula business. This is something that some people thought of immediately as soon as they decided this was the course they wanted to take with their life. Other doulas wind… read more
What Doulas Need to Know about VBAC Rates
The Centers for Disease Control and Prevention (CDC) collects and reports on vaginal birth after cesarean (VBAC) rates along with other statistics from birth certificate data every year. Astonishingly they really didn’t start reporting this specific data point until 2016. (It may be a coincidence,… read more
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