One of the things that doulas often do is focus on how to get new clients. This is certainly an important part of the doula business. Our business model is unique in that our clients only use our services for short periods of time and… read more
Building a Doula Email Marketing List
This post contains affiliate links, so I may earn a small commission when you make a purchase through links on the site at no additional cost to you. Everyone is busy talking about social media as a way to build awareness and a brand for your doula business…. read more
QR Codes and Near Field Communication Technology Ideas for Doulas
Innovative Takes on Business Cards for Doulas You may have heard that I’m a big fan of business cards. I still believe that our traditional business card is very important in the doula business world. Just imagine when an obstetrician or midwife looks at you… read more
11 Ways to Say “Thank You” As a Doula
One of the most powerful phrases is “thank you.” With those two words, you can express appreciation for a kind gesture or service someone has done for you. These words have the power to make someone’s day. As a small business owner, saying thanks is… read more
8 Ways to Do Local SEO Without Building Content
Local search engine optimization (SEO) is a crucial component of any doula business. You don’t want to attract just any families, you want to attract families who are in your doula service range. If you want to win at local SEO, but you don’t want… read more
Sales Skills for Doulas
Knowing how to be a doula is not the same as knowing how to get hired as a doula. If you do not know how to sell yourself, you can’t get doula clients or earn a living. Get training in this area if you… read more
What Doulas Need to Know about VBAC Rates
The Centers for Disease Control and Prevention (CDC) collects and reports on vaginal birth after cesarean (VBAC) rates along with other statistics from birth certificate data every year. Astonishingly they really didn’t start reporting this specific data point until 2016. (It may be a coincidence,… read more
Four Things You Can Do in Addition to Your Birth Doula Work
You probably love your work as a birth doula but recognize that there are times in your life when the on-call nature of the work isn’t quite right for you or your family. During these times you may think that your only option is to… read more
Signs of a Doula Scam
You may have heard that there are people out there who like to scam doulas. These are people who have various reasons for their misguided attempts. This is going to be a compilation of how you can recognize a doula scam and what you can… read more
How to Get Doula Reviews
Doula reviews can be a great way to drive traffic to your business and to help you get clients. In fact, according to s study from BrightLocal, 77% of people ‘always’ and ‘regularly” read reviews for local businesses. So why are doulas so hesitant to… read more
How to Grow Your Doula Business in 10-15 Minutes a Day
One of the most frequently asked questions I get is whether or not you can find enough clients to make it as a doula. I think people are surprised when I respond with something like this: If you’re willing to put in the time and… read more
5 Reasons Being a Childbirth Educator is a Great Side Hustle for a Doula
Being a doula is hard work. The hours are also unpredictable and often long and grueling. Depending on how busy you are, the hours are also rarely steady. This leads some doulas to seek out a side hustle. While there are many side hustles that… read more