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Real Business Guidance for Working Doulas

A doula in a blue shirt interviewing with a family in a coffee shop.

3 Keys to Making Your Doula Business Take Off

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1. Identify Your Niche & Target Market Identifying your niche and target market is an essential part of setting up your doula business. Believe it or not, not every pregnant person is your ideal client and it’s important to narrow down your target audience. To… read more

Two women sitting on a couch, one is hanging the other a gift.

Where Doula Onboarding Goes Wrong

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One of the things that doulas often do is focus on how to get new clients. This is certainly an important part of the doula business. Our business model is unique in that our clients only use our services for short periods of time and… read more

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Building a Doula Email Marketing List

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This post contains affiliate links, so I may earn a small commission when you make a purchase through links on the site at no additional cost to you. Everyone is busy talking about social media as a way to build awareness and a brand for your doula business…. read more

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Getting Paid as a Doula Using FSA or HSA Funds

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Many people in the US have healthcare savings accounts (HSA) or flexible spending accounts (FSA). These are special, pre-tax savings accounts with funds that are dedicated toward specific healthcare needs.  HSA and FSA can be funded in a couple of ways: The client pays a… read more

Two doulas at a training learning a hand massage technique.

Ways to Fund Doula Training

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If you are thinking about taking a doula training but are holding back due to money, consider that you may not be thinking of all the ways that you can potentially pay for it. There are various ways that you can fund your doula training…. read more

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11 Ways to Say “Thank You” As a Doula

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One of the most powerful phrases is “thank you.”  With those two words, you can express appreciation for a kind gesture or service someone has done for you. These words have the power to make someone’s day. As a small business owner, saying thanks is… read more

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8 Ways to Do Local SEO Without Building Content

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Local search engine optimization (SEO) is a crucial component of any doula business. You don’t want to attract just any families, you want to attract families who are in your doula service range. If you want to win at local SEO, but you don’t want… read more

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Sales Skills for Doulas

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Knowing how to be a doula is not the same as knowing how to get hired as a doula. If you do not know how to sell yourself, you can’t get doula clients or earn a living.   Get training in this area if you… read more

Women sitting at a table with her computer.

5 Keys to Success in a New Doula Business

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Starting a business is a huge undertaking. It’s important to have a great idea, but you also need to execute that idea and turn it into a successful business. It takes a lot of hard work, dedication, and resilience to make a startup succeed. Here… read more

I help doulas who are frustrated with the business aspects of their practice by giving them easy-to-digest, actionable, repeatable steps to streamline and simplify business maintenance allowing them to focus on the true heart of their business; their clients.