Real Business Guidance for Working Doulas
You’re excited to start working with a client, and they seem equally happy to work with you. You send messages back and forth, and then… nothing. No response. As a doula, you help people through periods of uncertainty, but what do you do when one… read more
This post contains affiliate links, so I may earn a small commission when you make a purchase through links on the site at no additional cost to you. A CRM, or Customer Relationship Management, is a software tool that helps businesses manage their relationships with their customers…. read more
Having a web presence is important to get clients as a doula. A simple page on a doula listing site is a great way to start out with low cost and ease, but as you grow you’ll want to consider having your very own website.
Starting a new business is a big undertaking – but you don’t have to go it alone! With the right tools, you can become a doula entrepreneur in no time. Here’s how: 1. Research the field and understand the role of a doula. Following up… read more
1. Identify Your Niche & Target Market Identifying your niche and target market is an essential part of setting up your doula business. Believe it or not, not every pregnant person is your ideal client and it’s important to narrow down your target audience. To… read more
One of the things that doulas often do is focus on how to get new clients. This is certainly an important part of the doula business. Our business model is unique in that our clients only use our services for short periods of time and… read more
This post contains affiliate links, so I may earn a small commission when you make a purchase through links on the site at no additional cost to you. Everyone is busy talking about social media as a way to build awareness and a brand for your doula business…. read more
Innovative Takes on Business Cards for Doulas You may have heard that I’m a big fan of business cards. I still believe that our traditional business card is very important in the doula business world. Just imagine when an obstetrician or midwife looks at you… read more
One of the most powerful phrases is “thank you.” With those two words, you can express appreciation for a kind gesture or service someone has done for you. These words have the power to make someone’s day. As a small business owner, saying thanks is… read more
Local search engine optimization (SEO) is a crucial component of any doula business. You don’t want to attract just any families, you want to attract families who are in your doula service range. If you want to win at local SEO, but you don’t want… read more
Knowing how to be a doula is not the same as knowing how to get hired as a doula. If you do not know how to sell yourself, you can’t get doula clients or earn a living. Get training in this area if you… read more
The Centers for Disease Control and Prevention (CDC) collects and reports on vaginal birth after cesarean (VBAC) rates along with other statistics from birth certificate data every year. Astonishingly they really didn’t start reporting this specific data point until 2016. (It may be a coincidence,… read more